19A - IDEA NAPKIN 2

For the first idea napkin, I did not get any feedback, so what I did is that I improve some things my idea based on my own critics.

1)    You:

My name is Maria Bucci, I transferred to UF on Fall 2018, I am a General Business Studies major, with a specialization on Mass Communication. I am from Venezuela and I believe that my greatest quality is that I am a focused person, when I want to achieve something I do everything in my power to achieve my goal. My biggest aspiration is to continue with my family's business and make it grow even more. That is the main reason why I decided to take this class

2)    What are you offering to customers?

 I have been talking about this project the last couple of assignments. My idea is to offer students and workers of the University of Florida, and also, Gainesville residents, a greater facility when transporting, extending the working hours and improving the app of the RTS bus system

3)    Who are you offering it to?

For this idea of ​​extending the public transportation hours of the RTS bus system, I am offering it to all the people who rely on public transportation. In my idea, I initially started offering it to only students, then I realized that university workers could also take advantage of this opportunity, and even any Gainesville resident who does not own their own vehicle.

However, there are people who are out of my target market, anyone who owns their own vehicle will prefer to use it before using public transportation. However, as I said in previous assignments there are students who own a car or scooter but because of the lack of parking they prefer to use the bus.

4)    Why do they care?

I think that this option would be of value for anyone who requires transportation after the hours that the RTS system works, that is, this would give ease and safety for all people who requires public transportation. Extending hours will benefit students that stay until late on campus, workers who work on the last shift, or even residents of Gainesville. I will also like to improve the service when the University is closed (summer break, spring break or winter break) the hours of operation of the buses during this time are reduced and hid can be inconvenient for a resident who rely on public transportation to complete her/his personal duties.

5)    What are your core competencies?  

      My biggest challenge would be that the university and the city of Gainesville accept the payment of more staff (since it could be added a night shift) or extra work hours to drivers in order to meet this need.

Evaluation:

I believe that all these elements make sense together. Since the university pays part of the RTS bus system, it would be possible to pay extra for more of operation of the bus system, this will help students and workers who stay until late hours at the university.