For this assignment I changed my idea, I am using the idea of implementing
healthier options to eat on campus.
1)
Person expert in the
industry
My industry would be the restaurant industry, because I will
promote a restaurant where you can buy healthy, affordable and “fast” food
service. Where you don’t necessarily have to eat chicken nuggets to have a
quick bite. For this question I contacted my uncle, he owns three restaurants
in the city I was born. I called him and explained my business idea. He said
that he finds this concept to go with the trends that are now a “lifestyle”. He
said the most important thing in the business will be to keep the promise of
healthy food at an affordable price and without taking too much time from
customers. He said the location will be an important factor as I want to target
college students, and also suppliers which I will talk on question 3.
2)
Person expert in the market
In this opportunity, I talked to Miss Gaby Yerkin, she is
the owner of a health shop, the biggest one in her city. She is a nutritionist
who started with a small store and little by little growing up. Nowadays
"wellness" is a way of life, each time people are more concerned
about their health and what they eat. that is why, she created her company in
which she offers quality products, superfoods, healthy snacks, and food and
exercise plans. She says that her store came up with social networks, she told
me that she does not feel threatened by competition because the idea of
everything is to promote a better lifestyle for every person. I found her
because she is a friend of my mom's childhood and I sent her an email
explaining my initiative and she said that it seems a great proposal since many
times college students between studying and working tend to eat junk food
because they think it will be the best option at the moment, but in the long
run if this is regular, it can cause harm to their health
3)
Person
that will be an important supplier
I have spent many time in Miami, where this trend is much
more popular than here in Gainesville. They offer many types of guilt free
desserts and also low calorie and nutritious foods. I am passionate about this
topic, so every time I go there I go to restaurants that offer this kind of
concept. A year ago, I met a girl who makes guilt free cakes and also cookies. Most
of her desserts are made with organic eggs, oatmeal, coconut oil, stevia. So, I
talked with her and she said that she has more and more clients as time passes
because this trend of “wellness” is not a trend anymore, it is a “lifestyle”.
She said she could start shipping to Gainesville her best sellers: chocolate
cake, zucchini cake, carrot cake. To see how the market responds to this kind
of products.
Reflect: I found this “networking” assignment much more
specific, and it gave me much more engagement to the opportunity, they made me
see things I may have not thought before. Talking to experts and suppliers made
me realize this is possible, and eating healthy is becoming a lifestyle so with
my opportunity I could help students and persons with busy schedules to still eat
healthy while keeping up with their daily tasks.
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