11A - IDEA NAPKIN

11A – Idea Napkin #1

1)    You:

My name is Maria Bucci, I transferred to UF on Fall 2018, I am a General Business Studies major, with a specialization on Mass Communication. I believe that my greatest quality is that I am an applied and focused person, when I set out to achieve something I do everything in my power to achieve my goal. My biggest aspiration is to continue with my family's business and make it grow even more and that is why I decided to take this class

2)    What are you offering to customers?

for the project that I have been talking about the last assignments, I offer students and workers in the university a greater facility when transporting, extending the working hours and improving the app of the RTS bus system

3)    Who are you offering it to?

For this idea of ​​extending the transport hours of the RTS bus system, all people who use public transport would benefit. In my idea, I initially started offering it to only students, then I realized that university workers could also take advantage of this opportunity, and even any Gainesville resident who does not own their own vehicle.

However, there are people who are out of my target market, anyone who owns their own vehicle will prefer to use it before public transport, however, as I said in previous assignments there are students who have their car or scooter but due to the lack of parking they prefer to use the bus

4)    Why do they care?

I think that this option would be of value for anyone who requires transportation after the hours that the RTS system works, that is, this would give ease and safety for all people who requires public transportation

5)    What are your core competencies?  

         My biggest challenge would be that the university and the city of Gainesville accept              the payment of more staff (since it could be added a night shift) or extra work hours to          drivers in order to meet this need

Evaluation:

I believe that all these elements make sense together. Since the university pays part of the RTS bus system, It would be possible to pay extra for more of operation of the bus system, this will help students and workers who stay until late hours at the university.