12A – FIGURING OUT BUYER
BEHAVIOR
Choosing a segment:
For this assignment, I chose a
segment based on how many students keep a healthy lifestyle while at college. I
interviewed three students of the University of Florida. The first one, Rebeca,
she studies adverting. The second one, Elias, he is a student of accounting. And
the last one, Camila, is a business student and she also works at the
university.
Interviews:
What I learned
I have learned that despite the
fact that the subject of health is very known at this time, people may not have
a clear idea of what a healthy lifestyle really is. When I talked to Rebeca,
she told me that she considers she keeps a healthy lifestyle because usually
her snacks are protein and cereal bars, which are really loaded with sugar.
However, she exercises daily and tries not to eat often out of home. For the
second interview, Elias does not have very healthy lifestyle because he says he
does not have time, he does not eat breakfast, he eats a snack and then have lunch,
he tells me that there are not many healthy options on campus, He says it's
more likely that if you try to eat on campus you end up eating at chick-fil-a.
The last person I interviewed, she has a good concept of how to keep a healthy
lifestyle, she eats all her meals and she goes to yoga everyday but like
interview 2, she says that there are times when she does not have time and ends
up eating something fast on campus, where there are not many healthy options.
How I would I describe this segment:
I think that with the new trend of healthy eating, many
people get carried away by advertising (such as cereal bars), I also realized
that for many students it is difficult to lead a healthy lifestyle because with
all their responsibilities many times they do not have time to make their own
meals and as they say in interviews, there aren’t many options to eat healthy
on campus
I found everything you said very relatable. I try to workout everyday and I realized the reason my progress was moving so slow was because my diet was not good. All I was eating was hot pockets because I am always on the go but recently I have been trying to make more shakes and prepare food in my kitchen. I would love something that was just a as traditional and easy to make or quick to grab and go. I feel like this would give me ability lead a healthier life.
ReplyDeleteHey Maria,
ReplyDeleteI think you have a good opportunity here and know the right protypical customer to market for. College is a hard time to live a healthy lifestyle because of the food options, busy schedule, and limited money. Focusing on eating right and keeping your body energized and healthy is a tricky thing to do. You've gained a good understanding of the problems your customers face and have a good opportunity to fix it with healthier/cheaper options, if that is attainable! Great job!